To make every client look and feel the best that they can.

2004 to present

Independent Beauty Professional

n     Freelance make-up and hair artist- Key artist to corporate client’s HBO, Nordstrom, Disney,  Stani Corp., Juxt Interactive,  Jaime Jo Harris , Tyler Rose Swimwear. Working with the following actor's , Jon Seda and Victor Rasuk, Also, I love working with various photographers  doing editorial work and photo shoots for various companies, fashion houses and magazines.

n     Independent Beauty Consultant – consulting with large beauty stores and boutiques that do up to 2 million a year in business. Working with owners for buying retail, merchandising, and sales.

1998- 2003         Wella Corporation

Regional  Sales Manager

n     Managed over 500 accounts that totaled sales over 1.5 million a year.

n     Implemented training and new product to accounts and helped independent beauty stores and salons to better their business.

1988-1998   Nordstrom

Positions held with company

n     National Beauty Director for the United States. Training and forecasting trend for the Nordstrom cosmetic division. Attended and worked New York fashion week with various designers. Created training modules used to train all beauty advisors throughout the United States.

n     Regional Beauty Director for Orange County. Trained and worked with all beauty advisors at six Nordstrom stores.

Worked with the following vendors: M.a.c., Estee Lauder, Prescriptives, Ladies fragrance.

n     Allure, W, Seventeen, Elle, Teen Vogue, Nordstrom, Orange Coast, Bliss,Y.M., Surfer Girl, JJ Japanese Magazine, L.A. Times, Bliss

Bill Blass, Anna Sui, Donna Karan, Dolce and Gabbana, St. John, Zac Posen, Tory Burch, Justin Timberlake, Roberto Cavalli, Jimmy Choo, Nicole Richie, Oscar de la Renta,

Visit my website www.shellena.com  • e-mail shellenag@hotmail.com

Cell Phone -562-644-9961